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Book an appointment with us directly here to discuss a potential collaboration.
What is CamperStyle?
The online magazine CamperStyle is a platform for topics relating to caravans, motorhomes, etc. We publish new information, guides, news, links, travel tips and exciting stories from the world of camping every day. Our articles are based on our own experiences, discussions with experts and in-depth journalistic research.
Thanks to the clear division into categories, a practical color coding system and careful link management, users can easily navigate through their areas of interest both from the homepage and from the subpages.
Which target group visits CamperStyle?
Our target group is basically all campers and camping enthusiasts – but our special “mission” is to infect younger people in particular with our passion for this way of traveling and living.
What is the range of CamperStyle?
Visitor numbers and reach Magazine:
- Visits: over 1 million per month (according to Analytics)
- Page views: over 1.6 million per month (according to Analytics)
- Average session duration: 5:54 minutes
- Main target groups: 18-24 (9%) 25-34 years (18%), 35-44 years (21%), 45-54 years (24%), 55-64 (17%), 65+ (11%)
- Gender distribution: women: 42 % – men: 58 %
- Newsletter subscribers: 7,500
Social media:
- Facebook: 17,000+ fans, 50,000+ members in groups founded and administered by us
- Pinterest: 700,000+ viewers / month
- YouTube: 7,000+ subscribers
- Instagram: 3,300+ followers
Our camping podcast
More than 10,000 listeners listen to our podcast every week. We are frequently among the top 10 travel podcasts in Germany in the Apple podcast charts and the camping podcast with the widest reach on Apple in Germany.
The listeners are all camping enthusiasts and are divided into the following gender and age groups:
- 32 % female and 63 % male
- 18-27 years: 12 %
- 28-34 years: 23 %
- 35-44 years: 31 %
- 45-59 years: 30 %
- The remaining percentages cannot be clearly assigned by our analysis tools.
We offer placement as pre-roll, mid-roll or post-roll. Most customers opt for a host-read ad, where we record the advertising ourselves. Alternatively, we offer the option of booking entire episodes – e.g. in the form of expert interviews.
Our CPM is 300 €. We offer a discount for three or more episodes.
Simply send a non-binding inquiry to [email protected]. We will then be happy to advise you on which placements and options are suitable for you or make sense for your objectives.
What cooperation options does CamperStyle offer?
We are generally open to any form of cooperation – whether banner advertising, product tests, sponsored posts, expert interviews, video reports, guest contributions, podcast sponsoring or other individually tailored content.
We are also happy to give presentations at your events, in particular on the following topics
Camping and traveling, e.g.
- Camping tips and tricks for beginners and advanced campers
- Caravanning as a lifestyle
- Vehicle selection
- Basic equipment
- Long-term travel (caravan / motorhome)
- Photo shows and presentations about our trips
Internet and journalism, e.g.
- Online marketing
- Search engine optimization
- Social Media
- Setting up an (online) editorial office – structures, workflows, editorial planning
- Development and moderation of a Facebook group
- The digital company
- Successful copywriting for beginners and advanced users
If you would like to find out about prices or collaboration options, simply send us a non-binding inquiry to [email protected]. We will then be happy to arrange an appointment for a non-binding initial meeting to discuss how we can support you.
Our services or packages are always individually tailored to the needs and goals of our customers in order to place your offers in a target group-oriented, high-reach and search engine-optimized manner.
Our Code
It is important to us to remain independent, transparent and credible at all times.
We therefore work according to guidelines that benefit both our readers and our cooperation partners:
- Sponsored content is marked as such in order to create transparency for our readers and to comply with German legislation and Google guidelines.
- Our tests reflect our honest opinion about the quality and functionality of the products or services, regardless of whether they were paid for/commissioned by a company or not. If we recommend a product or service, it is only because we really believe in it.
- Without exception, our articles are researched and edited by us. We do not publish press or PR releases.
- CamperStyle retains its complete editorial and thematic independence, regardless of any cooperations.
- Paid links or commercial product recommendations that we publish in our posts are set to “no-follow” in accordance with Google guidelines. This is also in the interests of our corporate partners, as Google has penalized bloggers and companies for too many paid follow links in the past.
- We only deal with topics that have to do with our focus on camping, outdoor activities and travel and are useful for our users. In addition to the classic areas of motorhomes, product and model tests, trade fair reports, etc., this also includes topics such as the Internet when traveling, mobility with bicycles, wheelchairs, etc., tourist destinations and leisure activities on the road.
- We respect personal rights and copyrights and expect the same from our partners.
Who is behind CamperStyle?
Information about the CamperStyle team can be found on the page This is us.